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Case Studies

A look at recent client campaigns and the coverage they generated

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Coverbase needed to announce its Series A funding round and sustain visibility afterward

 

RESULTS

  • Secured more than 20 media placements around the funding announcement, including an exclusive with Crunchbase

  • Secured more than 25 additional placements in the months since, spanning thought leadership bylines, podcast appearances, and news coverage

 

COVERAGE BY PROGRAM TYPE

Funding

  • Crunchbase, exclusive on Coverbase’s $16M raise to grow its AI procurement platform

  • CityBiz, "Coverbase Raises $20M Series A Led by Canapi Ventures”

  • FinTech Global, "Coverbase unveils AI procurement platform after $20M raise”

 

Thought Leadership and News

  • SecurityInfoWatch, "Why Point-in-Time Assessments Fail and What Must Replace Them”

  • MedCity News, "Healthcare’s Assurance Infrastructure Is Broken. The Compliance Industry Built It That Way”

  • Corporate Compliance Insights, "SOC 2 Is Broken. The Delve Scandal Is Showing Us How”

  • TechSpective Podcast, "Rethinking Cybersecurity For A World Of AI And Machine Identities,” with CEO Clarence Chio

  • News, "Coverbase & Crowe Team Up on AI Vendor Risk Checks,” syndicated across 15+ regional outlets

Morphisec needed to amplify executive thought leadership and spotlight its cybersecurity research

RESULTS

  • Secured 250+ total placements across all programs

  • Placed 30+ contributed articles

  • Amplified 6+ threat research campaigns

  • Earned coverage in Tier 1 outlets including Forbes, ZDNet, and Dark Reading

 

COVERAGE BY PROGRAM TYPE

Threat Research
Outlets included: The Hacker News, Dark Reading, Bleeping Computer, Forbes, SC Media, SecurityWeek,
CSO, TechRadar, Infosecurity, CyberWire, Security Affairs, Risky Business
Coverage highlights:

  • Forbes, "New Google Chrome Drive-By Hack Attack, Users Must Act Now” (ValleyRAT)

  • Dark Reading, "A New ‘It RAT’: Stealthy ‘Resolver’ Malware Burrows In” (ResolverRAT)

  • The Hacker News, "ClickFix Campaigns Expand Malware Delivery With New Loaders and Fake Update Lures” (2026)

 

Executive Thought Leadership/Contributed Articles
Outlets included: CyberScoop, MSSP Alert, SC Media, Accounting Today, MedCity News, Cybersecurity
Insiders, Infosecurity, Security Boulevard, SecurityInfoWatch, ISBuzz, ZDNet, Yahoo Finance,
Cybersecurity Dive, Utility Dive, Smart Cities Dive, TechSpective Podcast, Security Unfiltered, Oil and Gas
HSE, The AI Journal, InsuranceNewsNet
Coverage highlights:

  • CyberScoop, "How the F5 breach, CISA job cuts, and a government shutdown are eroding U.S. cyber readiness”

  • SecurityInfoWatch, "How Organizations Can Stay Ahead of Modern Ransomware”

  • Cybersecurity Insiders, "The Worms Are Back In Town: Stealing Cloud Keys, AI Secrets, and Breaking Supply Chains” (2026)

  • Yahoo Finance, Cybersecurity Dive, Smart Cities Dive, and Utility Dive, all covering NERC’s response to an Iran-linked cyber threat (2026)

  • The AI Journal, "Shadow AI Is Here. Nearly Half of Enterprises Have Already Paid the Price.” (2026)

 

Vertical Market Programs

Financial services, healthcare, legal, accounting, critical infrastructure, SMB and channel

OpenView Ventures needed to announce the close of its seventh fund — a record $570 million raise — and reinforce its position as a leading investor in expansion-stage business software companies

RESULTS

  • Secured 11 media placements around the fund announcement, including an exclusive with
    TechCrunch

  • Coverage spanned top-tier national business and financial press — Wall Street Journal, Fortune,
    Pitchbook — alongside Boston-market and startup trade outlets, reinforcing OpenView’s scale
    and market position

  • Two OpenView portfolio companies — Voiceflow and Chargeflow — were impressed enough by
    the Fund VII coverage to engage the same team to announce their own venture rounds, each
    landing coverage in TechCrunch

COVERAGE

Funding

  • TechCrunch, "OpenView goes bigger with seventh fund, closing on $570M to invest in business software startups”

  • Boston Business Journal, "VC firm closes fund at $570M after putting down $800M as total offering amount”

  • Fortune, Term Sheet, "Is the mega-round back? There have been some eye-popping deals in recent months, but don’t call it a comeback just yet”

  • FinSMEs, "OpenView Raises $570M Fund VII”

  • Pulse 2.0, "OpenView Closes Fund VII At $570 Million”

  • FinTech Finance News, "OpenView Raises Record $570 Million Fund VII to Back Expansion Stage Software Founders”

  • Tech Startups, "Top tech startup news for Monday, March 27, 2023: Binance, Northvolt, OpenView, Oyo, and Twitter”

  • Pitchbook, "Global VC and PE Fundraising News for March 28, 2023”

  • Boston Globe, "Boston’s startup scene tries to stay vibrant amid tech downturn”

  • Wall Street Journal, "Venture Capital Industry News”

OPENVIEW PORTOFLIO COMPANY IMPACT

Following the Fund VII announcement, two OpenView portfolio companies engaged the team to run
their own venture round announcements — Voiceflow’s $15M raise and Chargeflow’s $14M raise —
each securing coverage in TechCrunch alongside broader trade and financial press.


Voiceflow — $15M funding round

  • TechCrunch, "Voiceflow, a platform for building conversational AI experiences, raises $15M ”

  • VentureBeat, "Voiceflow raises $15M to build the ‘Figma’ of conversational AI ”

  • Fortune, Term Sheet, "Abnormal Security’s CEO explains how ‘defensive A.I.’ will someday defeat cyber attacks”

  • WSJ Pro VC, "New Money”

  • Axios Pro Rata, "Venture Capital Deals”

  • Voicebot.ai, "Enterprise Generative AI Voice App Startup Voiceflow Raises $15M”

  • Betakit, "AI Startup Voiceflow Raises $15 Million USD to Help Companies Collaborate on Customer-Service Agents”

  • Silicon Angle, "Conversational chatbot building platform Voiceflow raises $15M in funding”

  • Smart AI Money, "Voiceflow raises $15M to build the ‘Figma’ of conversational AI ”

  • Fagen Wasanni, "Voiceflow raises $15 million to expand its conversational AI platform ”

  • Techshots, "Voiceflow Raises $15M to Advance Conversational AI Experiences ”

  • Deal Town, "August 15th: Myvox, Netflix, Nielsen, Stem, Voiceflow, Zynga”

  • Killer Startups, "Voiceflow Scores $15M to Make Chatbots Easier to Build ”

  • FinSMEs, "Voiceflow Raises US$15M in Funding ”

  • Global Fintech Series, "Voiceflow Announces $15 Million Investment from OpenView Venture Partners ”

  • Venture Capital Journal, "AI Collaboration Platform Voiceflow Nabs $15M”

  • Pulse 2.0, "Voiceflow: $15 Million Raised From OpenView Venture Partners ”

  • Pitchbook, "Global VC deals for August 16, 2023”

 

Chargeflow — $14M funding round

  • TechCrunch, “Chargeflow, which taps AI to fight chargebacks, raises $14M”

  • Wall Street Journal, Pro VC, "New Money”

  • Axios Pro Rata, "Venture Capital Deals”

  • GeekTime, "Chargeflow Raises $14M Seed”

  • Merchant Fraud Journal, "Chargeflow Secures $14M in Funding Led by OpenView to Fuel its AI-
    Driven Chargeback Automation Solution Market Expansion”

  • FinSMEs, "Chargeflow Raises $14M in Funding”

  • Financial IT, "Chargeflow Announces Funding From OpenView, Bringing the Total Raised to $14M”

  • FinTech Futures, "ICYMI fintech funding round-up: Chargeflow, Knot, Treasure Financial & more”

  • The Information, "OpenAI Quietly Releases Web Crawler; ChatGPT Flounders, Bard Flourishes in Latest Usage Data”

  • Finovate, "Chargeflow Lands $11 Million for Automated Card Dispute Technology”

  • Pulse 2.0, "Chargeflow: Chargeback Automation Solution Company Secures $14 Million In Funding”

  • The SaaS News, "Chargeflow Raises $14 Million in Funding”

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